Brand & Commercial Director for Golden Fleece Manufacturing

Derrick Miller was brought on as Commercial Director of Golden Fleece Manufacturing the US manufacturing arm of Brooks Brothers. Derrick had 14 reports across three locations.

In addition to his commercial responsibilities, he also was tasked with relaunching the iconic Southwick brand. First was a logo update, modern and sleek the new logo pays homage to the roots of the company as well as the modern approach. Second, Derrick assessed the assets available to him on a product level and created a modern collection that is both rooted in the heritage of the brand but with a very modern edge and appeal. Southwick is working with the best stores in the US and Japan.

Founded in 1929, Southwick was instrumental in creating the “natural shoulder” and had a huge influence on Ivy Style. The brand became the darling of the clothing industry and was known to only sell the absolute best stores in the US. Of late, the brand had gone quiet, not knowing how to adapt to a less suit driven marketplace, the manufacturing facility was purchased by Claudio del Vecchio who also owned Brooks Brothers.